Calculate
Markup Calculator
Calculate selling price and markup percentage from cost.
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Last reviewed: 2026-11-09. Methodology: formulas use your inputs only — no hidden fees or market data APIs. Results are estimates for planning, not professional advice.
Basic
What it is & how to use it
Markup is profit as a percentage of cost. A 50% markup is not a 50% margin. Use markup when pricing from cost sheets.
How to use the Markup Calculator
1) Enter cost.
2) Enter markup % (or target sell price where supported).
3) Read sell price and implied margin.
4) Brief freelancers with the correct term — markup vs margin.
Intermediate
Formula & worked example
Sell price = Cost × (1 + Markup%/100).
Worked example: $50 cost × 1.50 = $75 sell (50% markup). Margin on that sale = 33.3%.
Advanced
Interpretation, edge cases & next steps
Promising “50% margin” when you meant 50% markup confuses finance.
Advanced: reverse from target margin; compare with VAT and hourly rate tools for full pricing.
Planning only — not legal/tax advice.
Go deeper: Margin vs Markup Worked Examples
Frequently asked questions
Can markup be over 100%?
Yes — that means profit exceeds cost.
Why is margin lower than markup?
Same profit divided by a larger base (revenue vs cost).
Should quotes say markup or margin?
Pick one term and define it — prefer what your buyer expects.
Currency?
Enter amounts in one currency; the math is unitless ratios.
Share with a teammate?
Use the shareable URL state when available.
Deep guide
Read the full guide
Longer teaching, worked scenarios and mistakes — then jump back into this tool with example numbers.